"We have been dealing with Seriun now for a number of years as the main developer and administrator of our site. Their level of service is outstanding and they take a real and honest interest in understanding our business so we can improve it."
James Loftus | Director, Open for Vintage
Open for Vintage (OfV) a luxury fashion website, has a mission to become the leading online platform for luxury preowned fashion whilst promoting sustainable fashion practices and independent retailers.
OfV was founded in 2016 by two Irish entrepreneurs Colin Saunders & James Loftus, and is a high-end marketplace selling preloved vintage designer items from boutiques around the globe to their discerning international customers. Just one year after launching, OfV is now home to 65 boutiques in 12 markets, with an average order value of £700+. The team carefully curate exciting one-off pieces through their passion for everything vintage. They are ‘unlocking the worlds boutiques.’
OfV has also attracted the attention of some of the most prestigious global fashion publications including Vogue, E! Entertainment and The Huffington Post, and international A-list celebrity customers include Kim Kardashian, who purchased a selection of pieces – namely a vintage Escada skirt she wore on Valentine’s Day. Also, Hayley Baldwin and Daisy Lowe, as well as Irish VIP’s Vogue Williams and Una Foden, who are also fans.
Attracting such high-profile names has brought the Open for
Vintage brand to a global audience.
Open for Vintage, had a mission to become the leading online platform for luxury preowned vintage fashion whilst promoting sustainable fashion practices and independent retailers.
Procuring an enterprise platform was too costly and time consuming. Seriun chose nopCommerce as their ecommerce platform of choice and integrated other services.
In order to meet Open for Vintage’s expectations, Seriun developed several plugins to integrate with 3rd parties: DHL fulfillment, Pixelz image post-production, Intelligent Reach for product data imports, Affilient for affiliate marketing.
Seriun also set up vendor commission calculation and reporting, auto pricing adjustments for vendors listing in other currencies, place bid/make offer feature, and a separate web portal area for vendors to list product and manage orders and shipments.
Open for Vintage have grown from 2 to 65 boutiques in just one year, with a global reach across 12 different markets, they have been recognised on the Startups 100 Index of top new UK based businesses and they have successfully raised their second round of investment, currently valuing the company at ~£4m.
Seriun are now starting phase three of development. OFV have a scalable and fully managed and serviced platform upon which to grow a successful international marketplace. Seriun and OFV’s partnership is a success and an integral part of the solution. They look forward to scaling up the platform as OFV continue to grow.
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