Seriun is bringing business leaders together for a one-day AI conference at Crow Wood Hotel & Spa, Lancashire, focused on turning artificial intelligence into measurable commercial results.
Networking opens at 8:30am, with sessions starting at 9:00am. Places are limited to 100 attendees.
A Practical Approach to AI
Designed for finance directors, managing directors, IT managers and business owners, the conference demonstrates how artificial intelligence can deliver value without getting lost in technical detail.
The focus is simple: how AI can help businesses:
- Save time
- Reduce cost
- Increase revenue
The day includes real examples of businesses achieving productivity gains of 20 per cent or more, and how AI is already improving day-to-day operations.
What Will Be Covered
The agenda is built around real-world use cases, not theory.
Seriun will open with the key barriers businesses face, including confusion, risk and uncertainty about where to start, and how to move forward with confidence.
Next, there will be live demonstrations, showing AI in action across everyday work, from bids and tender writing through to wider business processes.
The first section focuses on individual productivity, including how tools like Copilot can support work across Outlook, Teams and SharePoint, helping people get more done in less time.
The second section moves to team and department efficiency, removing repetitive work, streamlining processes and freeing up time across the business.
Leon Calverley from Door4 will share how businesses are using AI to improve sales and marketing performance, generating better leads, creating content faster and converting more opportunities.
Matt Lawson from Ribble Cycles will bring it to life with real, internal use cases, including:
- Reviewing customer feedback and deciding what appears on the website
- Supporting IT helpdesk teams by summarising tickets and drafting responses
- Producing monthly sales reports
These changes are already delivering strong results, including major time savings for technical teams.
Interactive Workshop
The day closes with an interactive workshop that is practical, hands-on and focused on real business challenges.
Attendees are encouraged to bring real challenges to work through, such as:
- Processes that take too long
- Tasks that are repeated every week
- Areas that cause ongoing frustration for teams
This is a practical problem-solving session, helping attendees identify where AI can make an immediate impact within their organisation.
The aim is clear: to show what works, what does not, and how AI can strengthen a business’s bottom line. Places are limited, so early registration is recommended.

